Created in 1995, Gracious is a Consultant Agency in Public Relations and Communication, the privileged link between the client and the press. The CEO, Isabelle Peemans, is a senior professional, with more than 30 years experience in the PR field.
Isabelle started at the Burson-Marsteller group in Brussels. She accepted to move to the Burson-Marsteller office in The Hague, where she ended being a Senior Account Executive. Isabelle has gained a lot of experience working for this leading PR Company. Launching of new products, advising on the most appropriate strategy, offering imaginative programmes, planning and implementing press conferences, publishing press files as well as newsletters, organizing creative sessions, media relations, ...
After all those years of experience, she joined a major cultural event, Europalia. She was in charge of the whole External Relations and Advertising of the Festival. She joined Grayling Belgium in 1994 as a Senior Consultant. In 1995, she did a buy out of the communication department of Grayling Belgium and created Gracious. In 2016, Gracious exists since 21 years.
She leads a team of 5 persons with also several specialised freelancers. Their working languages are Dutch, French, English, German and Spanish.
The core business of Gracious concerns following markets:
The strengths are an extremely good knowledge of journalists/medias. Journalists consider Gracious as a relevant and serious player in the PR world. No nonsense, straight business and easygoing agency. Gracious will target the right media and the right people for your business. Because every case is different, needs and deserves a different approach for a different public.
"Old" and "new" media are selected on usefulness. Gracious won't spend her time (and your money) on media you don't need after all.